Testimonials and Case Studies
Meet some of the Authors who have worked with Isabelle on creating and building their Author Brand:
Pauline Tait, Multi Award-winning and bestselling Children’s Author and Romantic Thriller novelist
Pauline is an award-winning and bestselling Author, both as a children’s picture book author and with her romantic thriller novel series.
Pauline says: “I began working with Isabelle when I took her Build Your Author Brand programme back in January 2022. At that point I had successfully hybrid published my first three children’s picture books and I had begun writing the first of what would become my Maren Bay series of romantic suspense novels, set on the Isle of Skye in Scotland.
Initially, I came away from working with Isabelle as a more confident author. I knew who I was, where I wanted to go and how I should proceed on that journey. I had my branding in place, press and media kit ready to be used at a moment’s notice and was confidently pursuing new avenues which, in turn, have boosted my credibility as an author.
But it is when you stop six months down the line and look back at what you have achieved that Isabelle’s input really comes to the fore. As interviews, reviews and assorted publicity appear across the media and social media platforms to promote a current release, I look busy, current and relevant in my genre. This forward planning, using relevant contacts within the media world, is now allowing me to focus on future projects while I enjoy the benefits of the current media campaign. Signing up for Isabelle’s programme has been invaluable, it has allowed me to be in complete control of my author brand, PR & Marketing.
The past two years, I have continued working with Isabelle beyond the initial Author Brand programme, to be in her memberships and Author spaces. Over this time, I have seen my Author Brand profile, readership and success continue to grow as my confidence has grown and my ability to strengthen my relationship with my readers across both of my genres. I have additionally now set up new income streams of my Author business, that includes a mentorship programme for aspiring children’s authors. Isabelle’s experience and insights have helped me to see that I could do this and being able to talk through my business plans with Isabelle has been incredibly helpful. I can now see a future for my Author career and brand that I just couldn’t have imagined a couple of years ago.”
Isabelle’s course was the best thing I ever did! It was about far more than my author brand and gave me a confidence that has allowed me to grow both my author brand and business in ways I could never have imagined.
I approach media professionally and can manoeuvre myself within the industry confidently, meaning I achieve what I set out to do. I’m always telling authors to do Isabelle’s course, I know the value she will bring.
To find out more about Pauline’s books as well as her programmes for children’s authors, please visit: www.paulinetait.com
Kathrine McAleese, Business Coach, Broadcaster, Keynote Speaker & Author
This resulted in Dr Kathrine and Enough. receiving extra thanks and social media mentions from those bricks and mortar brick stores, across the world. A campaign that became a real triumph in how to launch a book internationally, engaging your audience and using the online tools that almost every author can access.
Since working with Isabelle on the initial launch of Enough. and beyond, to strengthen, define and grow her Author Brand, Dr Kathrine has now become a regular guest expert on national radio and in press nationally and internationally. She has featured in Thrive Global, Premier Radio, Woman Alive magazine, BBC Look East and many more. She is also a keynote speaker for conferences and seminars globally.
“I have just been on British Forces Broadcasting Service (BFBS) this morning, globally. Got a great trail at the top of the show and because of the book giveaway I offered, I’ve had several more mentions for that.
I wouldn’t have thought – let alone dared – to offer a giveaway before our work but I will be doing it more in the future because it gives me so much extra exposure.
So THANK YOU!!!”
Website: https://www.drkathrine.com
Follow Kathrine on Socials: Facebook.com/drkathrine, Instagram.com/drkathrine
Order a copy of Dr Kathrine’s book Enough. here: https://www.drkathrine.com/enough-book
Fiona Lowry, children’s author, is working on the release of her new book Mousey Mornings.
Fiona worked with Isabelle to define, articulate and expand her author brand in the early stages, when she had released some of her children’s books but wanted to create more impact for her readers.
Fiona said:
Creating my author brand and having the confidence to articulate who I am as an author has been a big learning curve that I could not have done without Isabelle's help. Learning who I am as an author has been great fun and I am loving everything about it.
With Isabelle's guidance and support, the release of my newest book, Mousey Mornings, has been structured, relaxed, and most importantly enjoyable.
My calendar is filling up with school visits for World Book Day, Waterstones events, library readings, as well as summer children's fayres. With years of contacts built up, I now also have my own Book Tour offering, specialising in childrens books (Geese on the Go Book Tours), and my author business is growing. Mousey Mornings has already won a 5 star award from Readers Favorite Awards.
Anything is possible when you focus on your dreams and, with the right support, knowledge, and guidance from Isabelle, you will have the confidence to just go for it.
Thank you Isabelle for helping me along this journey.
https://www.fionalowryauthor.com/
Dr Kathrine McAleese is a former queen of burnout who now helps other female coaches, consultants and service business owners to enjoy success at a hustle-free, God-designed pace.
Dr Kathrine worked with Isabelle to establish, define and articulate her Brand Story; that allowed her to embark on the launch of her first self development book with a well thought out strategy and approach.
The launch included gathering a dedicated online community to support the launch of the book, both on and offline, in real time.
An extraordinary book launch week of showing up to speak to her audience in a dedicated Facebook group, meant that Dr Kathrine’s community were excited for the release of the book and ready to buy when the day came. Dr Kathrine’s international following, spanning the globe from Northern Ireland to the United State and Canada, were encouraged to go to their local book stores to place orders for the new book, Enough. and once they had purchased the book, were then sharing selfies of themselves holding their copy of the book on social media, tagging the book stores in the process.
Other Author Testimonials
Eva Roshan, Author of Wearing Red, a child sexual abuse survivor’s account of her journey back to sanity
“Dear Isabelle,
All of the work we’ve done together has been of immense value and will continue to be so as I plough ahead with my (Child Sexual Abuse) CSA mission. You are a brilliant guide and coach with a wealth of information.
The work we have done together will continue to inform my new direction in becoming an ambassador/activist within the CSA community, using my book as a vehicle to propel me forwards.”
Judy King, Author of “Agnes, A Childhood Betrayed And Reclaimed”
Whilst working with Isabelle, Judy republished and relaunched her UK book release in Australia and had this to say about the book launch:
“There were around eighty people at the launch and thanks to your help with Author brand training, I managed to sidestep my nerves and give an account of myself in lieu of the book over the microphone with confidence. Also, I was miraculously unfazed by the questions and answers that ended the launch.
As working with you instilled strength also into my efforts to shine a light on the adult effect of child abuse.”
Ty Hutchinson, USA Today best-selling author of the Abby Kane Thriller series
From working with Isabelle 1:1 I gained clarity. It’s easy to get confused in one’s own head. I’ve been pointed in a direction I never would have considered on my own.
Your coaching was absolutely essential in me understanding who I am. I envied people who could figure it out themselves, but I wasn’t one of them. Understanding my personal brand definitely helped me on the road to developing my marketing strategy.
Kristina Voegele, first time author
I very much enjoyed the 1:1 work with Isabelle. I gained clarity around why I write and who I’m writing for. Getting out of my head and into my heart and help simplifying where my focus should be!
It’ so easy to get in your own way as an author. I’ve been a professional copywriter for years, still, being able to articulate why I write and what thread runs through everything I do eluded me. I struggled to articulate what my novel is about and who I am as an author. I felt scattered, unsure how to reign all of my ideas in, and overwhelmed by the messaging that authors need to be everywhere all at once. More so, I was starting to believe fiction writers were working at an extreme disadvantage from a Publicity and Marketing perspective because the content marketing strategies available to non-fiction writers felt more obvious (problem --> solution), whereas speaking to ideal readers of my novel felt completely unclear.
Isabelle listened to my story and was able to hear my heart. She was able to get to the core of who I am and what my work is really about in a way I never could have done for myself. I now feel like I can confidently go out into the world and tell them why this work is important and relevant to readers and feel like I have a plan for how to market myself as a writer and novelist with a consistent and clear message that runs through everything I write.
I’m going into the next phase of my journey with renewed confidence and a sense of peace that I didn’t have before.
Isabelle is a brilliant listener who will hear things you may not even say out loud. She will pull things out of you that you didn’t even know were there. These calls and the writing exercise is really about finding your HEART as a writer and learning how to share that with the people it will resonate with the most. It’s simple and effective.
If you’re at all confused about who you are as a writer and how to put yourself out there, you will not regret the investment you make in this time with Isabelle. Keep an open heart and mind, shut off your internal editor, and let the creative magic happen with Isabelle as your guide!
Anne Ditmeyer (Creative Coach, Pret A Voyager Blog & Author), Author of Override
Working with Isabelle really helped me hone in and own my key message. I knew I was close but it was so obvious I was missing it.
Nailing down your author story will really make everything else come easier. When you get out of your own way, you open up space for ideas and opportunities to come to life.
Beverley Douglas, Author of Cutie, a fictionalised memoir
I have learnt so much from you and grown both in knowledge and confidence.
Jennifer Dickinson, first time YA novelist
I now have a more focused understanding of how I can market my work, and more importantly, I feel more connected to the mission behind my work which will only help me reach and connect with more people.
I sold my book recently to a small publisher and hired Isabelle to help me learn how I can market the work in a more focused way when the book debuts Winter 2025. Like many authors, I’m not great at marketing.
Isabelle was a dream to work with on my Author Brand Story. Never before have I met someone who so quickly understood WHY I do the work I do. I was in awe of how after just one session with Isabelle, I left with a deeper and more profound understanding of how I can market myself and reach potential clients and students.
Isabelle is supportive, funny, and most of all, positive. I would highly recommend her to any author looking to grow their brand AND become more connected with the reasons behind why they do their work.
Marie Lynne Desrochers, Memoirist
I enjoyed the 1:1 work for Author Brand Story. It was a cost and time effective process: results in 2 meetings and 2 weeks!
I was able to get to the heart of my Author Brand Story. My book (memoir) has different layers and sub stories and I was unsure what to prioritize in terms of messaging. The conversations and Isabelle’s notes and insights provided perspective to help me distill what was truly important to me and my ideal readers.
Veronique Moorcroft, Publishing as Nikki Moore (Love London series) and Ella Allbright, (The Last Charm)
As an author who’s been in the industry for fifteen years - published for eleven of them - I’ve spent a lot of time learning how to market myself and my books, which is an essential skill for all authors, whether traditionally published, independently published or hybrid. Working with Isabelle has been an amazing discovery journey, as we’ve navigated through finding the heart of my author story - in other words, why I write - as well as author branding and how to find an audience. I have already used my author story in numerous ways, including in successfully applying for writing opportunities, and am sure I’ll use it for many more.
The most valuable part of working with Isabelle has been the confidence and resilience she helped me rediscover after a challenging time in a constantly evolving industry. I wouldn’t hesitate to recommend Isabelle’s knowledge, skills, expertise and empathetic approach, and hope to work with her again in the future.
Susie Warren, Romance Author
I’ve enjoyed working with you and the work has helped me immensely.
Joel Lund, Fantasy Author writing as Brandon King
If you’re an established author but your book sales indicate that you really haven’t yet cracked the “author brand” code, then Isabelle Knight’s course is exactly what you didn’t know you needed. Working with Isabelle is a little like, I must imagine, climbing the proverbial mountain in search of knowledge and instead of finding a gnarled little guru at the summit, you’re greeted instead by one of the most pleasant and knowledgeable people in the world.
And if you’re just starting your author journey, do yourself a massive favor and sprint right into Isabelle’s course. You’ll learn the secrets that will help you avoid the far-too-common and debilitating mistakes that all but a few new authors make. You’ll also make new friends on the same journey as you.
In either case, if your dream and passion is to impact people with your written words, then you must convert those people into readers. And to do that, you must sell those people not on the premise of your book…but on why they would want to buy your book over everyone else’s. And to do that, you must build your author brand. No one is better equipped to help you do that authentically than Isabelle Knight.
V.M. Sawh, Author of GOOD TALES FOR BAD DREAMS
I had the pleasure of working with Isabelle over the course of many months. Her incredible instincts and pinpoint insights helped me overcome a very difficult author journey wherein I faced what seemed like insurmountable obstacles.
Isabelle was able to help me identify my strengths upon which we developed new strategies to elevate my author profile and grow my online author presence. With her encouragement, I have gone on to achieve publishing success I never would have thought possible.