Build your Author Brand Podcast
The build your author brand podcast host Isabelle Knight shares her background and experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale.
Isabelle provides an overview of the tools and strategies she will dive into throughout the remainder of season one and provides directions to help authors get started on defining their unique author brand.
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Season 2, Episode 3
Season 1, Episode 1
Episode Details
In this episode, Isabelle is joined by award-winning fantasy author Meg Kramer to discuss her remarkable journey as an indie author. Meg, known for her debut novel Amoura Awakened, invites readers to escape reality and discover their power to transform it. She shares her transition from a traditional career to indie publishing, emphasizing the importance of self-discovery and authenticity in her writing. Meg explores how personal experiences shape storytelling and offers strategies for overcoming inner criticism and societal pressures.
Episode Highlights:
• Meg's story of transitioning from a traditional career to becoming an indie author, highlighting the motivations and challenges involved
• The significance of self-discovery and authenticity in writing, and how personal experiences shape storytelling
• The impact of inner criticism and societal pressures on creativity, along with strategies for building confidence as an author
• The empowerment and freedom that come with being an indie author, and leveraging past experiences for growth as a creative professional
• Meg’s authentic approach to marketing and writing, recognizing the long-term nature of success in the literary world
• Creative social media strategies for enhancing reader engagement and fostering a sense of connection with characters and stories
In this inaugural episode of the Build Your Author Brand Podcast, host Isabelle Knight shares her experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale. Isabelle gives an overview of the tools and strategies she will dive into throughout the remainder of season one and provides direction to help authors get started on defining their unique author brand.
Episode 1 highlights:
Introduction to podcast host, Isabelle Knight: her background, expertise, and approach to helping authors maximize their success
Isabelle shares the key to successful publicity and marketing for authors and their brands: the author brand story
Isabelle provides the roadmap to creating an author brand story
Season 1, Episode 2
In this episode Isabelle discusses what the Author Brand Story is and why it's the key to your book's success.
Episode 2 highlights:
What is the purpose of an Author Brand Story?
Learn why your story is just as important for your marketing as the story you've written in your book
How to reach your ideal reader and compel them to read your book
Isabelle provides the 3 questions you need to answer to write your unique Author Brand Story
Season 1, Episode 3
You’ve created your Author Brand Story, well done! Now, how do you use it? In this episode, Isabelle explains how to use your Author Brand Story to reach your ideal audience and maximise the success of your books.
Episode 3 highlights:
Isabelle shares one of the major pitfalls new authors fall into when promoting their books
How your Author Brand Story helps your readers recognize and connect with your unique passions and values
Practical ways to use your Author Brand Story for PR, publicity, and marketing purposes
Tips for finding PR and publicity opportunities as a new author
How to build an author profile that gives you credibility, authenticity and authority in your field of writing or genre
Season 1, Episode 4
In this episode, Isabelle dives into the intricacies of launching products, books, or services with precision and purpose. She shares invaluable insights on crafting a strategic approach that ensures maximum impact and audience engagement.
Episode 4 highlights:
Isabelle outlines the important factors you need to consider for a successful launch: defining objectives and underlying purpose, realistic and achievable goals, and timing that resonates with your target audience
How tailoring your messaging and content to resonate with your audience’s interests and needs enhances engagement and conversion rates
How to leverage data and metrics in your launch strategy
Why strategic use of communication platforms is crucial to fostering engagement and building brand loyalty and action
Tips for developing strategic partnerships to amplify reach and engagement
How to enhance relevance and resonance through timely and relevant brand messaging
Season 1, Episode 5
In this episode, Isabelle guides you through preparing for and maximising your impact as a featured guest on a podcast. From crafting the perfect pitch to ensuring a successful interview, she covers the essential steps to make your guest appearance memorable and beneficial to your promotional goals.
Episode 5 highlights:
How to craft a compelling podcast guest pitch that highlights your unique credibility on a topic
Tips for embracing self-promotion confidently, including how to showcase your expertise, personality, and upcoming projects with ease
How to ensure alignment of the podcast’s promotion with your own marketing plans
Insight into understanding the dynamics of podcast conversations and collaborating with the host for maximum audience engagement
Season 1, Episode 6
In the final episode of season one, Isabelle highlights the crucial PR, publicity, and promotion strategies discussed throughout the podcast's inaugural season.
Episode 6 highlights:
The significance of crafting your Author Brand Story and pinpointing your ideal reader in cultivating a dedicated fan base
The importance of securing valuable media coverage and leveraging third-party platforms across various mediums to transcend the limitations of traditional marketing
Tips for unlocking the full potential of your authorial career by establishing the groundwork for long-term success in the ever-evolving landscape of marketing and media
Season 2, Episode 1
Award-winning and best-selling author and writing mentor, Pauline Tait, joins Isabelle to share about her journey expanding her author business into what it is today. Pauline started her author journey writing children’s picture books, later expanding to romantic suspense novels, and now also mentors fellow children’s picture book authors to help ensure their success.
Episode Highlights:
• Pauline shares how taking a leap of faith from writing children’s picture books to adult romantic suspense novels led to greater depth in her author brand
• Pauline explains how having her authentic author brand story has been a crucial piece of not only her best-selling books, but also the successful expansion of her author business
• Pauline emphasizes the importance of authors utilising social media to promote and market their author brand, not just their books
• Tips to help authors feel more comfortable using social media to promote their author brands and businesses
• A conversation on the role of luck in achieving success as an author
Season 2, Episode 2
In this episode, Isabelle chats with J.A. Crawshaw, an author whose journey into writing is as inspiring as it is unconventional. John shares his transformative experiences, from struggling with undiagnosed dyslexia to publishing multiple novels and a memoir. He discusses the importance of branding for authors, the challenges of marketing, and his innovative approach to connecting with readers and building a loyal fanbase.
Episode Highlights:
John shares his unique author journey and how it shaped his fluid writing style
How understanding his brand message shaped his author identity
The challenges of marketing and the effectiveness of face-to-face interactions at live events
The value of nurturing reader relationships and incorporating their feedback into his writing
Insights into the conflicting marketing strategies for authors and the importance of finding what works for you
Differences between traditional and indie publishing, emphasizing the freedoms of being an indie author
The feedback loop with readers and how their insights influence John’s storytelling
Practical tips for aspiring self-published authors