Build Your Author Brand, Grow Your Readership & Give Your Books The Best Chance of Success
It’s time to showcase your work through your unique and powerful Author Brand
“Isabelle didn’t just teach me how to publish a book—she helped me become a professional author. At every stage of this journey, Isabelle has been there with grounded, clear, practical guidance.
I can say with complete certainty that I would not be where I am today without Isabelle. “
— MEG KRAMER, AUTHOR OF AMOURA AWAKENED, THE VEILED FLAME SERIES
Build your Author Brand Programme
8 week Online Programme for indie, small press and self-published authors
The programme will run for FICTION Authors in September 2026 - sign up for the waitlist now
The 8-week Programme to define, elevate and skyrocket your Author Brand to your next level of success.
In this industry-leading and comprehensive group programme, we will cover the foundational elements of creating your brand story as an author, building your audience and readership, through publicity, marketing and social media.
Throughout this programme you will learn how to identify your unique selling points as an Author and create your compelling Author Brand. You will learn how to pitch your book to media, literary festivals, bookstores and more. You will learn how to use Marketing, PR and publicity opportunities to reach your ideal readers, whilst building your credibility as an Author and claiming your place in your genre and market.
The programme is specifically designed for indie, small press and self-published fiction authors.
[Doors to a separate cohort for non-fiction authors will open in late 2026.]
The programme will begin with a new FICTION cohort in September 2026
SIGN UP TO THE FICTION WAITLIST NOW
Doors will open for Non-Fiction Authors in late 2026
SIGN UP TO THE NON-FICTION WAITLIST
Meet Isabelle Knight
Author Brand Expert & Mentor
I help Authors to Build Your Brand.
To create your compelling Author Brand Story, navigate and define who you want to reach and how, using the key principles and professional secrets behind PR, marketing and publicity.
I cut through the myths about what PR is and create clear pathways to your Brand Storytelling to raise your visibility through the most powerful tool we have at our disposal – the media.
As a professional publicist of 20 years for the TV, Film, Publishing, Entertainment and Luxury and Lifestyle brands sectors, having worked with a client list of names that include JK Rowling and BBC, I bring all of my knowledge, experience and expertise to focus on you and your Author Brand.
I help my Authors to find their voice and to make it heard, in a way that feels aligned and true to who you are and how you want to be presented in the book world.
Through mentoring, providing a careful guiding hand and the right amount of accountability and structure, I help you to become your own best publicist, giving you the know-how, support and confidence to increase your impact and your success.
Why Build Your Author Brand and why now?
Whether you are just starting out as an Author or you are well established in your genre(s), it has never been more important to have a good understanding and knowledge of the tools to use in raising your profile, creating more impact and building your brand.
Done in the right way, with the right guidance, support and ideas, your PR, Brand, Marketing and Publicity strategy has the power to hugely impact your readership, profile and ultimate success as an Author.
Perhaps you have never before thought about how to present and raise your Author profile. Or you have, but feel it hasn’t brought you the results you wanted.
You may have achieved a level of success with your own strategies in PR and Marketing before but you know you could take it further. If you want to be sure you’re getting as much value and impact from your hard work as you deserve, then you have come to the right place.
“I was with a traditional publisher and still struggling to make sense of the whole process. Working with Isabelle gave me the vision to see, and the confidence to know, that I would be better off as an independent author - and I am!
I learned so much about branding and marketing and gained some great contacts to make a confident start on my self pub journey.”
— SARA FOX, AUTHOR of A LEGACY FORGED, THE SELLER & SON SERIES
Authors,
Are You Ready to Take Your Success to the Next Stage?
Master Your Author Brand: 8 week Programme for Fiction Authors
1:1 Author Brand Story & Strategy Package
On The Build Your Author Brand podcast, host Isabelle Knight shares her background and experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale.
Isabelle provides an overview of the tools and strategies she will dive into throughout the remainder of season one and provides directions to help authors get started on defining their unique author brand.
Get started with Building Your Author Brand
“Isabelle brings clarity in the chaos of publishing. She is a steady guide that keeps you grounded and moving forward…. And she helps you find what is already in you.
She helped me navigate an industry full of noise and conflicting advice, and most importantly , helped me understand what “good” and “good enough” truly look like in a rapidly evolving landscape.”
- MARIE LYNNE DESROCHERS, AUTHOR of SHAKEN AWAKE
The Build Your Author Brand blog
