Build Your Author Brand Programme

8 weeks to Master Your Author Brand

Learn how to grow your readership and reach the next level of Success in your Author Career!

You’ve come a long way in your writing journey.

You’re an Author.

You’ve reached the point where you have published one or many books, either under your own imprint or with the support of publishing professionals.

You understand that marketing now plays a large and un-ignorable part in your Author journey.

Is it time to say “you’ve cracked it”?

Maybe not yet.

Do you feel like there is more available to you?

More readers?

More book sales?

A bigger piece of the publishing pie?

Does this sound familiar…

  • You are a self published, indie or small press author, having published one or more books and you are waiting for more readers to "discover you"

  • You have a new book to launch and would like to approach it with a clear idea of who your reader is and how you will get them excited about your forthcoming book

  • You know there is more you probably could and should be doing to promote your book, let people know about it and put your name "out there" as an author

  • But, you know it’s a lot of hard work and frankly you're not sure whether you have the time, money or energy to get into it all

  • You would love more to introduce more readers to your books, but just aren't sure where to start

  • You’d like to be winning awards, giving talks or readings but you don’t feel that you have the right connections or the right appeal for these things

  • The idea of talking on the radio, TV or to a magazine about your book, or even writing your own article for publication sounds wonderful, but surely that's for well-known authors and you’re not sure that you have enough to say

  • You'd love to ask someone about how to more effectively promote and market your book and become better known in your genre (or genres!), but you're afraid of seeming clueless and you’ve already invested money in Ads and other things and haven’t seen much of a return on your investment

New programme starts 17th February 2025

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New programme starts 17th February 2025 - -

 
 

 Learn how to Master Your Author Brand 

To position yourself as a credible author

To give you authority in your genre

To be confident in promoting and marketing your book 

Have full clarity on who your ideal reader actually is

Secure media coverage, book reviews, interviews and features - without having to save a huge marketing budget or get a big publishing deal

Experience proven teachings and processes that will get you confident in identifying and pitching your book to Literary Festivals, Speaker Events, Book Reviewers, Interviewers, Bloggers, Media outlets and even Literary Agents and Publishers

Create Your Unique Marketing strategy

Want to talk with me about whether the Programme is right for you?

 Over 8 weeks, the Build Your Author Brand Mastermind Programme will:

Build your unique and compelling Author Brand Story, that will form the basis of your communications to promote your book and give you confidence in yourself as a credible author

Help you to reach your reader and ideal audience: identify your media targets for features, reviews of your book, interviews and other promotional activity such as Literary Festivals and Talks

Create your pitch and publicity materials: press releases, pitches and conversation starters

Create your PR, marketing and media strategy: plan your book launch or how you are going to create impact strategically in the longer term to attract your ideal readers

Teach you how to become a podcast guest and find the relevant podcasts to reach your readers

Help you to create a social media strategy and email marketing strategy that works for you to best reach your readers

Provide additional weekly live group coaching and accountability sessions to get all of your questions answered and for extra support as you work through the course

Help you to pinpoint exactly who you will contact and pitch to in the press, and how, in order to connect with your Ideal Readers

I learned so much from the course. I've already implemented some of the publicity and marketing approaches, but also feel that I have things I can work on for the rest of the year--and I'll know how to approach the marketing and publicity with each new work I publish. Isabelle was so thorough. I learned things I had little idea about, which made the course even more valuable.

Isabelle is organized and so knowledgeable. I am so glad that I worked with Isabelle one-on-one in the VIP option of the course. She's an excellent listener, and really, really good at helping you shape your purpose for writing into a meaningful message for the reader.

- Melanie Senn, Author of Murray: A Novel

This course helped me find the missing part in my writing experience. 

Isabelle not only gave practical steps with examples of PR and ways to contact people but also encouragement and helped me discover something that I hadn’t seen inside myself. 

I have the books. Now I look forward to sharing them with the world through this system.

- Caroline McIntosh, Author of The Lavender Village Series 

Build Your Author Brand Mastermind Programme Content:

Week 1 Module: Introduction to you as an Author and getting clear on your goals

We will take time during the first week of the course for all participants to introduce yourself as an author as well as introduce your book(s) to both Isabelle and the rest of the group. This valuable first "getting to know you" part of the course will help you to begin thinking about yourself as an Author Brand and how you wish to be represented, as well as building relationships with your fellow authors as a group.

You will also be invited to complete a Goals exercise, to get clarity on what you want to achieve in your Author career.

Week 2 Module: Create your Unique Author Brand Story

Create your fundamental brand story, that will form the basis of your Author brand communications. 

It is not enough to tell your ideal reader what your book is about or who you are as the author. It is essential to communicate WHY you have written your book and why your ideal reader should care enough to understand that your book is for them. 

Week 3 Module: Reach your Ideal Reader

Knowing exactly who your ideal reader is and how to find them is absolutely key to your overall book promotion strategy. In this masterclass you will learn how to identify your target media and opportunities, to directly reach your ideal reader and audience.

Week 4 Module: Create Your Strategy

How are you going to launch your book or how are you going to create longer term impact on your potential readers with your existing book? We will discuss how to formulate the strategy that works best for you and looking at Launch Events / Reviews / Competitions / Interviews / Features / Affiliate marketers / Book events & speaking opportunities

Week 5 Module: Create your Book Publicity Materials  

What your story is and how you tell it matters - narratively, visually - in a way that's going to be impactful enough to win that pitch or land an interview. 

In this practical workshop you'll learn how to put together your essential press kit, including your press release and create your finished bio / boiler plate.

Week 6 Module: The Art of Pitching

A compelling pitch is a highly valuable commodity to have in your Author portfolio when it comes to your marketing and publicity (or even if you want to go down the query and submissions route with your work.) “Pitching”, or the idea of it, can have the fainthearted running in the opposite direction. This session will unravel the mysteries behind putting together your perfect pitch, simplifying the process with practical examples and templates for you to take away and put to use straightaway.

Module 7: How to be the Perfect Podcast Guest

Isabelle will show you how to identify the right podcasts for you to showcase your work as an Author, reach your ideal readers and become an entertaining podcast guest! You’ll want to waste no time in getting started with podcasts once you’ve worked through this module and are interview-ready.

Week 8 Module: Looking at the Bigger Picture for Long Term Success in Your Author Career

Once you have put your strategies in place to use your Story and your Publicity materials, we will look at how these work when integrated as part of your full marketing strategy. We will take an overall assessment of the different marketing, social media and promotional platforms available to authors and how you can navigate these to figure out what is going to work best for you and your books, both now and into the future as your Author Brand grows, to create more impact and success.

In addition, the Programme will provide:

  • A combination of Pre-recorded teaching modules that you can study in your own time and Live Masterclasses

  • Our unmissable, value filled Open Q&A sessions with like minded Authors, hosted by Isabelle, will take place at key points throughout the course.

  • Individual feedback on your written work throughout the course.

  • Specific contact details and resources provided for media and other opportunities, to individual participants.

  • Worksheets to accompany each module to help you as you work through the course.

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The course is specifically designed for you if you have written a book or books, whether in fiction or non-fiction, including business books.

The Author Brand Course has been completely life changing for me. Through her carefully crafted course, Isabelle guided me through every element of marketing a book and gave me the confidence to put myself ‘out there’. From initially feeling out of my comfort zone, learning what my author brand story is through my additional 1:1 sessions with Isabelle, how to utilise it, why I write the books that I do.

I cannot recommend this course enough and encourage all newly published, indie-published and soon to be publishing authors to sign up. It’ll be one of the best investments you will make in your writing journey.

- Claire Beesley, Author of Waiting For The Winds To Change

It's been such an eye-opener and a place to dive deeper into why I write and understand how that connects me to my readers. I thought I knew what my series was about, but Isabelle's guidance enabled me to go deeper. Working on the brand story with her has been cathartic and a crucial step in my author journey. I now understand why it is so important.

J A Browne, Author of The Earth Chronicles

A Place on the Programme Includes:

8 taught modules delivered in pre-recorded Masterclasses for you to watch in your own time

Individual feedback on your written work

Live Hosted Open Q&A Sessions hosted on Zoom by Isabelle at key stages of the course (usually held at 7.00pm UK time (GMT)

Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions

“The course has given me a lot of inspiration and made me consider doing things I would have never thought I should / could / would do! It has been perfect timing for me, with where I am up to with the book.

I have gone from having no clue where to start and wondering if I would end up launching very weakly, to having materials that feel professional enough to actually approach some high calibre press outlets.”

- Helen Hill, Author of Falling off the Ladder

"When you work with Isabelle, the phrase "author brand" becomes something deeper than just information about you, as a writer.
She knows exactly how to bring out the deep truth from her authors and most importantly, why they are really writing, what they are writing.
The information that Isabelle discovers in her clients, is so important to what authors need to know and later relay to their relative target audiences. Namely, to build a growing sales base, a decent following and media and press interest.

Isabelle is professional, very personable, has a great sense of humour and working with her has been a good experience. I cannot recommend her enough."

- Kit Butler, Author of the Magster children’s book series

ARE YOU READY?

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“The programme guides you through each step from branding to marketing your book. I think it was excellent, especially when not knowing where to start or what to do.”

- Daira Jackson, Romance Author

"I so appreciate Isabelle's wise guidance, scope of knowledge, insightfulness, experience, and availability.

I feel much more knowledgeable about how to promote my writing as an independent author. I got even more than I expected from this programme. It exceeded my expectations throughout. I definitely recommend!"

- Dr Craig Chalquist, Academic Author & Fantasy Writer

WHY NOT UPGRADE  TO VIP

VIP 1:1 Private Working with Isabelle

We have created a VIP option for the course, that includes time for you to work on the following on a 1:1 basis with Isabelle

VIP BONUS MODULE 1

Uncover your Unique Author Brand Story

1:1 session with Isabelle to get totally clear on your values-driven, purposeful WHY behind your author brand and HOW to communicate it.

Get total clarity your unique Author Brand Story - walk away with fully clear messaging and purpose of your Authorial Brand Story that is going to form the foundations of your Marketing and Publicity strategy for you as an author to launch and sell your books 

60 minute live Zoom session plus written feedback on your work

VIP BONUS MODULE 2

Craft Your Personalised Marketing & PR Strategy 

Pitch your Author Brand - to the book reviewers, the journalists and the author speaking opportunities and book festivals that you have identified.

You will have 1:1 guidance in a 60 minute session on exactly where and how you are going to pitch your Author Brand and book(s), including which methods, tools and platforms you will use. Get clear on how you will land those opportunities that will get your book out into the world in the way you’ve always dreamed of.

Follow up and accountability with Isabelle by your side through the process.

A VIP Place on the Programme Includes

  • 8 taught modules delivered in pre-recorded Masterclasses for you to watch in your own time

  • Individual feedback on your written work

  • Live Hosted Open Q&A Sessions hosted on Zoom by Isabelle at key stages of the course (usually held at 7.00pm UK time (GMT)

  • Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions

Plus these additional VIP Bonuses;

  • VIP Module 1: Brand Story 1:1 session

  • 60 minutes plus written feedback

  • VIP Module 2: Take Action - Strategy Session 1:1

  • 60 minutes live plus follow up and accountability

Isabelle's industry knowledge and experience equip her to offer highly professional PR guidance to authors. Every module progresses along a clear roadmap towards the ultimate goal. Sell more books. Isabelle has a non-threatening, fun and effective approach to the serious business of building your author brand. Others on the course brought many helpful insights too. I thoroughly enjoyed the course.

- Peter Armitage, Author of Don’t Go, Gordon

I have found Isabelle’s course to be utterly invaluable from the outset. From our first one-to-one session, where she effortlessly dove into my past, allowing me to discover what feeds my desire to write and who I am as an author.

Isabelle has transformed how I view myself, meaning I am now fully prepared and confident when pitching to and dealing with the media and in promoting my author brand. 

- Pauline Tait, Author of Abigail Returns and Children’s Author

 

MEET YOUR HOST

Hi, I'm Isabelle

I help Authors to Build a unique Brand, raise your profile within your genre(s) and grow your readership. I work alongside you to help create your Author Brand Story, navigate and define your target readership and how to reach them, through PR, Publicity and Marketing.

I cut through the myths about what PR is and create clear pathways to raise your visibility through the most powerful tool we have at our disposal – the media. I bring my wealth of knowledge, expertise and resources from my two decades as a publicist for giants of the TV, Film, Entertainment and Publishing sectors, including JK Rowling and BBC.

I offer alternatives from the conventional PR agency model to make my expertise accessible to more Authors and empower them to increase their impact, influence and achieve greater success.

The course has given me a lot more confidence in myself and how to promote my brand.

- Fiona Lowry, Children’s Author

I felt so confident when I completed Isabelle's course, and was able to jump into implementing much of what I'd learned. I felt like I had a plan for my launch that I understood and that felt manageable.

- Meg Kramer, Author of Amoura Awakened

 Answers to our Most Commonly Asked Questions

 

  • The next programme will begin in early 2025.

    You will have access to the course modules for 12 months following the course start date, so don't worry if you don't manage to complete all of the modules within the 8 week timeframe of the course.

  • The Live Masterclasses plus Q&A group sessions will be recorded and made available for you to catch up or re-watch.

    The course sessions that are pre-recorded will be available for you to watch each week at a time that best suits you, via the private online platform.

    You will have access to all of the course modules and materials for 12 months from the start date, so don't worry if you don't manage to complete everything within the 8 week timeframe of the course.

  • Sessions will be held at times for both UK and international Authors to have the opportunity to attend.

    Live sessions will usually be held on Tuesdays at 7.00pm UK Time (GMT).

    When you sign up for the programme you will receive a calendar for your diary of the Live Zoom sessions.

    If you're unable to attend any of the sessions live, recordings of each will be uploaded to our private members' area online for you to watch in your own time.

    All of the teaching modules for the course will be pre-recorded and delivered to you each week to watch in your own time.

  • Yes, you will have the opportunity to join Live Q&A group sessions on Zoom with Isabelle to ask your questions and get individual support within the group.

    Live Q&A Zoom sessions will be held at key points through the course.

    Live Q&A sessions will normally be held at 5.00pm UK Time on Tuesdays or Wednesdays.

    In addition, you will be welcome to send any emails to Isabelle with questions or to gain feedback on your written work throughout the duration of the course.

The course was both enlightening and enriching.

The course is well organized and well run by a charming, patient teacher.

- Judy King, Author of Agnes’ s Broken Dreams

Thank you so much for everything.  It has been an excellent experience,  so much more valuable than I could have imagined

- Jacqueline James, Author of The Barwell Trilogy

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